Thank you for discovering Business Opinions.

The concept of Business Opinions is simple. We pay you to take part in surveys that relate to you and your business. While you may think all you are doing is pressing some buttons, the value of your opinions is worth a lot to us. Alongside surveys, we run focus groups where you are invited to provide more detailed and in-depth opinions on various topics.

We aim to keep things simple but effective, let us know how we're doing using the Contact Us link to the right.

Sophie Harper
Business Opinions Team

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While Market Research may seem like it's just percentages and pie charts, the power that research holds is extremely strong and can mean the difference between success and failure. Many stories of products which are launched without thought are the result of inadequate research. For example, I'm sure when Clairol introduced the 'Mist Stick' in German they should have probably researched the literal translation of 'mist' which in German, means manure. 'Manure-Stick' anyone?

Or, the Italian mineral water 'Traficante', which when released in Spain, raised a few eyebrows. In Spanish, the name 'Traficante' means- Drug Dealer.

Just a few reasons why research is important!